Why Should My Small Business Publish a Blog?

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Publishing a blog is a great way to market your small business on the internet. Millions of people search for information daily on the internet, researching products, services, even looking for the latest in style and in fashion. By simply sharing information about your products and services, you can be providing the content that internet users find to make decisions.

You can feed parts of your blog into your website, offering fresh content that changes periodically when you do a new blog. You can set up your blog to only post certain articles to certain areas, making for a free or inexpensive content management system. Plus, a little fresh content here and there on your website can really keep it from feeling stagnant, giving internet users a reason to come back, check out your website, and recommend it to a friend.

By adding social elements to your blog posts, you are making your content easier to be shared and recommended from one internet user to the next. Social buttons like the Facebook Like Button and the Twitter Tweet Button are today's word of mouth advertising - with one click, all of their friends will see your information!

In addition to social recommendations, all blog posts can be subscribed to by internet users' own feed readers. If a reader thinks you post useful or interesting information, they may subscribe to your blog so they can receive all of your posts without even visiting your site! Users also have the ability to receive your blog posts in their email inbox to read at their own convenience.

As if the reasons above are not good enough, consider this: every blog entry you make creates a new page of relevant content linking to your website. The more links pointing back to your website, the higher your page ranking will be in search engines. Additionally, blog posts themselves are likely to perform really well in search engines.

If you do not currently have a blog and are interested in getting one up and running, call iAdministrative Internet Marketing & Website Development today at 239-601-3985. We can help you get started and even work with you to generate fresh content that is relevant to your small business website to help increase search engine rankings and internet visibility. Blog management is a part of our internet marketing management, but we will be glad to quote you a price for blog management only.

3 Things Your Website Email Form Must Do

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1. Collect All Useful Information

If your user is going to take the time to write you a message on your website, you might as well take advantage of the situation and get all the information that you are going to need from them right then and there.

You should ask for all contact information for all the ways you contact your clients, which may include email address, phone number, physical address (if you mail or visit your clients at a particular location), even social venue address or profile names for Facebook, Twitter, et cetera.

You can have your user enter any information, or ask them any questions, so think about the information that you will need to get from the user that will make for the customer service process as easy as possible. The more you know, the better you can serve!

2. Block Spam Messages

Nothing is more annoying than SPAM, especially when it is coming from your website. Unprotected email forms can also be used to run scripts on your server that can cause damage to your, jeopardize sensitive information, and send more SPAM emails from your server with your domain name attached to it.

Simple steps can be taken to prevent SPAM, including the installation of a reputable reCaptcha form. There is no reason that your website email form should be unprotected!

3. Email the User a Confirmation

When the user submits the contact form, you and the client should receive an email. Sending the client an email assures them that the script works and that a copy of their message has been received by your office. The confirmation should include an estimation of how long it will take your business to contact the customer regarding the message.

In addition to a confirmation, the email can invite the customer to view and join your other web pages like Facebook and Twitter, as well as subscribe to your blog.

Does your email form need some help?

If your email form is not working as hard as it should, iAdministrative Internet Marketing & Website Development can help! Get an email form and submit landing page installed on your website for only $35.00. For more information, call 239-601-3985 today.