Is your website’s email form working hard enough?

How hard is your website’s email form working for you? Your website in general, especially communication devices such as email forms, should be designed to make your life easier. This blog gives some ideas of what your email form should be able to do for you so that you can be sure your email forms are working hard for you.

Security and form validation

Email forms, although a powerful way to communicate, can present serious security threats to your website and any non-public information contained in your directories and databases. Malicious users are able to manipulate your website by inserting programming scripts into the input fields of a form that are later executed on the landing page.

At this point, they are able to alter the appearance of your website, place spamming links, redirect visitors to an entirely different website, and more. Form validation prevents code execution by disallowing unnecessary characters in inappropriate input fields. For example, characters such as <, /, and >, should never appear in a user’s name. If the input field does not accept these characters, code cannot be executed.

Form validation generally ensures that you receive all of the information that you are requesting and verifies that the information was entered with the correct format. A date looks like a date, an address looks like an address, etc. Users who do not enter information correctly can be directed to the area or areas with problems to correct the problem before continuing.

Submission

After your customer submits the form, take the information that they provided you and personalize the landing page.

Thank you Angela Brown, we have received your service request at 1234 Happy Street. A technician will contact you shortly!

Reassure the customer that the order is being processed by emailing him or her a copy of the transaction details for record keeping. You can use the email to thank them for their inquiry, specify who will be contacting them and when, provide any additional information, etc.

You could email a technician a service request with as little or as much of the information in the submitted form as needed or you can have it publish a blog of a client testimonial by email. With the power of PHP, there are many ways to make website forms easier and more efficient for you and your client.

Visit us online at www.iadministrative.com.

Increase your Google page rank

There are different ways for search engines to process your website or web page and determine it’s potential relevance to a user’s search. In this blog we will take a closer look at the ways Google evaluates your page and assigns a page rank.

Searching with Google

When a user initiates a search, Google compares the search keyword or phrase and compares it to all of the websites that it has already indexed. Google continuously searches for new websites and updates, however if your website or webpage is not indexed, it cannot be displayed in a Google search result.

If you are not sure if your website or webpage has been indexed, go to Google and search for your url (www.mysite.com). If your website has been indexed, it will appear in the search results. If not, you will need to submit your website to Google.

Click here to learn more about submitting your website to Google.

When Google compares the indexed pages on file to the user’s search, it evaluates all of the websites it was able to find with matching terminology. The content of those websites are individually assigned a numeric relevancy based on the search term.

Each website is also prioritized in importance based on the number of links pointing to it from other websites. Google does not only look at the number if links, but evaluates the importance of each link by evaluating the website the link came from. If the content of the linked website is similar, it will have a higher rank associated to it.

Optimizing your website and web pages for higher Google page rank

Be sure that the content you are providing is genuine and well organized. Keep your web pages limited to one topic and make sure that other page elements are not overpowering your main content. By offering small pagers with one topic, the topic of that page will rank higher than if the content of four pages were combined.

Be sure that each page contains identifying information in your source code to help Google crawlers browse and index your site. Each page should have META and title tags in the header part of your HTML with a description and keywords that should look something like this:

Click here if unable to see the code text below...

<HTML>

<HEAD>
<META type=“keywords” content=“music, interview, John Mayer”>
<META type=“description” content=“Exclusive interview with John Mayer”>
<TITLE>John Mayer Interview</TITLE>
</HEAD>

<BODY></BODY>

</HTML>

Make sure each page in your directories is accessible. Pages that are not linked to (maybe an older version of a webpage or an old advertising section that you took links down to) can negatively impact your website’s page ranking. You should also provide a site map page to your visitors and create a Google site index file.

Click here to learn more about creating a Google site index file.

Increasing your importance for higher Google page rank

To increase your importance and page rank (and gain traffic), you need to have your website listed by other websites with similar information. The more relevant incoming links you have, the higher your page rank will be.

It is important to note that Google does recognized the differences between genuine, content rich websites and spamming sites - avoid being listed in link farms and other pages that Google might consider spam or your page rank can be decreased or worse, your website could become banned from the Google network (not something you want to happen).

Search for websites like yours and contact the webmaster or appropriate person responsible and propose a link exchange or negotiate a deal to be listed by them. Linking to other sites is considered advertising, but the right website may be a good investment for the website.

A great way to gain a higher page rank is to provide more content. Writing a blog relating to your website’s field or interests is a great way to create a large number of return links through syndication, you can provide resourceful information to users, and you can boost your traffic as well. iAdministrative offers affordable services to small business owners and entrepreneurs. Visit us online today!

Spanish Language Marketing

Spanish language marketing could be an important aspect of your marketing campaigning, especially if you already provide services or products to latino clientel. You will find that Spanish and bilingual marketing material, invoices / statements, and other communications will increase Latino interactivity with your business and make them more likely to recommend you to other Spanish speaking customers, increasing sales and revenue.

Offering Spanish language customer support is also very important. Your Spanish speaking clients need to know that if they have any problem with their product of services that they will be able to contact you and work out the problem with as little ease as possible. Fearing that they might not be able to communicate clearly with your business may prevent a sale.

At iAdministrative, we offer a wide variety of English and Spanish marketing support. We can help with

• Campaign Development
• Advertisement & Graphic Design
• Online Advertising Management
• Bilingual Customer Service & Answering Centers
• Website Development & Design
• And More...

We can assist with as much or as little of your marketing campaign as needed!

If you would like to get more information on English or Spanish language marketing, visit us online at www.iadministrative.com.

Make contacting you easy for your customers

Getting customers to your website can be tricky, but just getting them there is not good enough! Once you have a customer at your website, you need them to follow through with you by contacting you! The easier you make it to contact you, the more likely you are to make contact.

Be sure that your website includes an email form that users can quickly compose a message in and submit to you. Displaying your company's email address is always a good idea, however it is more convenient for your customers to send the message then.

You can receive the email form results in your email, and even send the customer a copy. Form processing can also generate a thank you or follow-up email to your client automatically and/or issue a work request!

There are other ways to make contacting you easier for your client. In general, you should operate an easy to navigate website with all of your pertinent information visible or easy to access.

You can also send an email to info@iadministrative.com or visit online at www.iadministrative.com.